--- title: The Traub Blog | Daniella Fischel (2) description: Traub is a global business development firm focused on creating profitable revenue for companies in the retail and consumer goods sector. (2) --- [![logo-vert-traub (2)](https://blog.traub.io/hs-fs/hubfs/TRAUB_September2019/Image/logo-vert-traub%20(2).png?width=456&height=312&name=logo-vert-traub%20(2).png "logo-vert-traub (2)")](http://traub.io/) - [Who We Are](https://www.traub.io/who-we-are/) - [What We Do](https://www.traub.io/what-we-do/) - [Meet Our Team](https://www.traub.io/our-team/) - [See Our Work](https://www.traub.io/case-studies/) - [Read Our Content](https://www.traub.io/read-our-content/) - [Traub Capital](https://www.traub-capital.com/) # The Traub Blog - [All Posts](https://blog.traub.io/blog) - [News](https://blog.traub.io/blog/tag/news) - [Retail Safari](https://blog.traub.io/blog/tag/retail-safari) ## Daniella Fischel ### Recent Posts # What Nike's House of Innovation Got Right By [Daniella Fischel](https://blog.traub.io/blog/author/daniella-fischel) On January 31, 2019 I have always been a Nike enthusiast. Growing up as an athlete, I loved everything about the "Just Do It" messaging and living in athletic clothes and sneakers that were cool. In high school I even... [See All posts](https://blog.traub.io/blog/all) ### Subscribe Here! 477 Madison Avenue, 18th Floor New York, NY 10022 (646) 723-2990 [info@traub.io](mailto:info@traub.io) ![TRAUB](https://blog.traub.io/hubfs/TRAUB_September2019/Image/traub-logo.png) - [Who We Are](http://traub.io/who-we-are/) - [What We Do](http://traub.io/what-we-do/) - [Meet Our Team](http://traub.io/our-team/) - [See Our Work](http://traub.io/case-studies/) - [Read Our Content](http://traub.io/read-our-content/) - [Traub Capital](https://www.traub-capital.com/) Traub © 2023