MADE BY WE (WEWORK)
Flatiron | 902 Broadway | Made by We
We had a great time visiting Made by We, WeWork's first foray into traditional retail. We love that all the products are made by WeWork members and that the staff is equally excited to tell you about it. Check out the full review below.
MADE BY WE FLAGSHIP LOCATION:
You walk into Made by We and instantly feel the energy and excitement in the space. It is not so much a store as it is a coworking space / coffee shop hybrid, which happens to also have some pretty cool products. We love that all of the products are created by WeWork members. Even Bluestone Lane’s founding team (the coffee shop inside) sits in a WeWork. By each brand and set of products there is a little blurb with an explanation about the company and which WeWork they sit at, which can range from Brooklyn to Buenos Aires. The full product display is bright and cheerful and has an interesting assortment of brands and items from Marshall speakers to Homesick candles to the “Made by We” apparel line which we particularly liked. Definitely excited to come back and see new products as they are constantly rotated.
The WeWork staff is top notch. Every member of the team seemed excited to be there and wanted to share the mission with customers. We were lucky to meet Jeff Cahn (shoutout @cahnkeff thanks for the tour!) who volunteered to show us around the space and was knowledgeable about all of the different brands, coworking space amenities and upcoming events etc.
As mentioned, Made by We is more than a store. There is a Bluestone Lane coffee shop and product display in the front of the store and a co-working space in the back. The product display sits against one large wall, dedicating more of the upfront space to the coffee shop. Certainly not a bad thing but it does mean there is a limited number of products displayed at one time. The coworking space in the back is fully built out so you can choose to rent a private single room, a larger conference room or just a couch space, for anywhere from thirty minutes to a full day. The store also hosts events that merge these functions, such as a pitch night for new products that will be featured in the store catered by Bluestone Lane.
We left the store excited and couldn’t wait to tell everyone we knew to check it out. We do wonder whether we would come to Made by We just to shop but would certainly have it at the top of our list to grab a cup of coffee in a cool environment when we are in the area. Bonus points for getting to check out up and coming brands while sipping a latte.