Sunday Safari Ft. Brian Berger

Brian Berger is the Founder and CEO of Mack Weldon, the DTC brand reinventing men's basics with high quality and technically inspired underwear, tees, socks and more. He shares with us his five favorite stores from NYC and beyond!

Brian has worked in the consumer retail and media space for years, ranging from his time at large conglomerates such as Comcast to his time as an entrepreneur with Breathe Bags. He founded Mack Weldon back in 2012 and the company has grown from men's basics to a men's lifestyle brand with workwear and accessories. The digital native founded brand also opened its first store this year in Hudson Yards. 

We are excited to share Brian's Sunday Safari below!

1. HEALDSBURG RUNNING COMPANY    

Healdsburg, CA | Website

"If you like to run, this is quite possible the coolest running store in the world. Not huge but they have everything. The staff are mostly elite runners who make sure they get you in the right product for your running style. They know about nutritional products and introduced me to one of my favorites - Drip Drop."

2. SONOS FLAGSHIP

Soho, New York | Website

"They have set up listening rooms that feel like your home. Their product looks and sounds amazing. Their staff is super friendly and knowledgeable. The speaker art installation in the back is worth seeing even if you are not in the market for a system." 

3. APPLE

Global | Website

"There, I said it. I know it's cliche but is there a better retail shopping experience?" 

4. STARBUCKS

Global | Website

"The absolute best mobile ordering app (and Cold Brew coffee). Their stores are everywhere so in my opinion it's the perfect mix of technology / e-commerce and physical retail." 

5. MACK WELDON

Hudson Yards, New York | Website

"Sure, I am biased, but where can you go to buy all of your basics, play a game of Mack Man, and have seamless online / offline customer experience?" 

If you don't already, follow us on Instagram @theretailsafari as we highlight some of our favorite brands and concepts and take you with us on our retail safaris in NYC and beyond.