--- title: Sunday Safari Ft. Brian Berger description: Brian Berger is the Founder and CEO of Mack Weldon, the DTC brand reinventing men's basics with high quality and technically inspired underwear, tees, socks and more. He shares with us his five favorite stores from NYC and beyond including Healdsburg Running Company, Sonos, Apple, Starbucks and of course his very own, Mack Weldon. image: https://blog.traub.io/hubfs/brian.jpg --- [![logo-vert-traub (2)](https://blog.traub.io/hs-fs/hubfs/TRAUB_September2019/Image/logo-vert-traub%20(2).png?width=456&height=312&name=logo-vert-traub%20(2).png "logo-vert-traub (2)")](http://traub.io/) - [Who We Are](https://www.traub.io/who-we-are/) - [What We Do](https://www.traub.io/what-we-do/) - [Meet Our Team](https://www.traub.io/our-team/) - [See Our Work](https://www.traub.io/case-studies/) - [Read Our Content](https://www.traub.io/read-our-content/) - [Traub Capital](https://www.traub-capital.com/) # Sunday Safari Ft. Brian Berger By [Michal Edelman Tepper & Daniella Fischel](https://blog.traub.io/blog/author/michal-edelman-tepper-daniella-fischel) On October 21, 2019 [![Share on facebook](https://cdn2.hubspot.net/hub/3275719/hubfs/hs_marketplace_assets/modules/Social_Sharing/81/facebook-color.png?width=24&name=facebook-color.png)](http://www.facebook.com/share.php?u=https://blog.traub.io/blog/sunday-safari-brian-berger&utm_medium=social&utm_source=facebook) [![Share on linkedin](https://cdn2.hubspot.net/hub/3275719/hubfs/hs_marketplace_assets/modules/Social_Sharing/81/linkedin-color.png?width=24&name=linkedin-color.png)](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.traub.io/blog/sunday-safari-brian-berger&utm_medium=social&utm_source=linkedin) [![Share on twitter](https://cdn2.hubspot.net/hub/3275719/hubfs/hs_marketplace_assets/modules/Social_Sharing/81/twitter-color.png?width=24&name=twitter-color.png)](https://twitter.com/intent/tweet?original_referer=https://blog.traub.io/blog/sunday-safari-brian-berger&utm_medium=social&utm_source=twitter&url=https://blog.traub.io/blog/sunday-safari-brian-berger&utm_medium=social&utm_source=twitter&source=tweetbutton&text=)   Brian Berger is the Founder and CEO of Mack Weldon, the DTC brand reinventing men's basics with high quality and technically inspired underwear, tees, socks and more. He shares with us his five favorite stores from NYC and beyond!   Brian has worked in the consumer retail and media space for years, ranging from his time at large conglomerates such as Comcast to his time as an entrepreneur with Breathe Bags. He founded Mack Weldon back in 2012 and the company has grown from men's basics to a men's lifestyle brand with workwear and accessories. The digital native founded brand also opened its first store this year in Hudson Yards.    We are excited to share Brian's Sunday Safari below!   ---   **1. HEALDSBURG RUNNING COMPANY    ** *Healdsburg, CA | [Website](http://www.healdsburgrunningcompany.com/)* ![running co](https://blog.traub.io/hs-fs/hubfs/running%20co.png?width=500&name=running%20co.png)   "If you like to run, this is quite possible the coolest running store in the world. Not huge but they have everything. The staff are mostly elite runners who make sure they get you in the right product for your running style. They know about nutritional products and introduced me to one of my favorites - Drip Drop."   ---   **2. SONOS FLAGSHIP** *Soho, New York | [Website](https://www.sonos.com/en-us/home)* ![IMG_5627](https://blog.traub.io/hs-fs/hubfs/IMG_5627.jpg?width=500&name=IMG_5627.jpg)   "They have set up listening rooms that feel like your home. Their product looks and sounds amazing. Their staff is super friendly and knowledgeable. The speaker art installation in the back is worth seeing even if you are not in the market for a system."    ---   **3. APPLE** *Global | [Website](https://www.apple.com)* ![apple](https://blog.traub.io/hs-fs/hubfs/apple.png?width=500&name=apple.png)   "There, I said it. I know it's cliche but is there a better retail shopping experience?"    ---   **4. STARBUCKS** *Global | [Website](https://www.starbucks.com/)* ![sbux](https://blog.traub.io/hs-fs/hubfs/sbux.png?width=396&name=sbux.png)   "The absolute best mobile ordering app (and Cold Brew coffee). Their stores are everywhere so in my opinion it's the perfect mix of technology / e-commerce and physical retail."    ---   **5. MACK WELDON** *Hudson Yards, New York | [Website](https://mackweldon.com)* ![IMG_5628](https://blog.traub.io/hs-fs/hubfs/IMG_5628.jpg?width=500&name=IMG_5628.jpg)   "Sure, I am biased, but where can you go to buy all of your basics, play a game of Mack Man, and have seamless online / offline customer experience?"    ---   If you don't already, follow us on Instagram [@theretailsafari](https://www.instagram.com/theretailsafari/) as we highlight some of our favorite brands and concepts and take you with us on our retail safaris in NYC and beyond.   ### Subscribe Here! 477 Madison Avenue, 18th Floor New York, NY 10022 (646) 723-2990 [info@traub.io](mailto:info@traub.io) ![TRAUB](https://blog.traub.io/hubfs/TRAUB_September2019/Image/traub-logo.png) - [Who We Are](http://traub.io/who-we-are/) - [What We Do](http://traub.io/what-we-do/) - [Meet Our Team](http://traub.io/our-team/) - [See Our Work](http://traub.io/case-studies/) - [Read Our Content](http://traub.io/read-our-content/) - [Traub Capital](https://www.traub-capital.com/) Traub © 2023