This Week On The Safari, The Millennial Brand Builder: Recess', Benjamin Witte

The Safari is a guided tour around the retail, brand and consumer landscape. Mortimer Singer, Traub CEO, interviews the brightest and most innovative industry leaders who share how they are shaping and evolving the industry in the years to come. This week, Benjamin Witte joins The Safari. 


Benjamin Witte is the Founder of Recess, a beverage brand and a burgeoning media company on a mission to awaken creativity in all of us. Since 2018, the internet-born retailer has generated an incredible amount of buzz by designing a collection of beverages aimed to help people feel balanced, centered and inspired. We talk about: the idea behind “taking a recess”, his approach to content creation and consumer experiences, the creation of the brand identity and design, the potential of the CBD category, his advice for budding entrepreneurs, Recess’ upcoming product extensions, and more.


Benjamin Witte's podcast is now live here:



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