This Week On The Safari, The Diamond Jewelry Trailblazer: Signet Jewelers’, Bill Brace
By TRAUB On January 26, 2021
The Safari is a guided tour around the retail, brand and consumer landscape. Mortimer Singer, Traub CEO, interviews the brightest and most innovative industry leaders who share how they are shaping and evolving the industry in the years to come. This week, Bill Brace joins The Safari.
"People have gotten a lot more comfortable buying jewelry online and I think some of that is the product of the innovations we’ve done and the investment we made in improving that digital experience. The more that they are using e-commerce in other channels, it also has a positive effect on their ability to get comfortable with it in jewelry”
Bill Brace is the EVP Chief Marketing Officer and Executive General Manager of Jared of Signet Jewelers, the world’s largest retailer of diamond jewelry. Bill previously served nearly 30 years at Procter & Gamble, Co., most recently as VP of Global Antiperspirants and North American Skin and Personal Care, where he drove billion-dollar brands through consumer-centric strategies and successful execution. He brings to Signet a history of turning around complex, underperforming businesses through high-impact marketing, unified brand strategies and breakthrough innovation. We talk about: expanding the digital experience in the jewelry industry, the visualization of jewelry, how the consumer has evolved throughout the pandemic, and more.
Bill Brace's podcast is now live here:
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