This Week On The Safari, The New Wholesale Experience: Boxed’s, Chieh Huang

The Safari is a guided tour around the retail, brand and consumer landscape. Mortimer Singer, Traub CEO, interviews the brightest and most innovative industry leaders who share how they are shaping and evolving the industry in the years to come. This week, Chieh Huang joins The Safari. 

"It doesn’t take a full year of behavior for something to become a habit, so the question is will they break their online habit to go back in store and what will stores do to try to have people break their online habit. I think that’s where the conversation is going now.”












Chieh Huang is the CEO and Founder of Boxed, the online membership-free wholesale experience that offers direct delivery of bulk-sized packages with the goal of making shopping for bulk easy and convenient. Prior to Boxed, Chieh was the CEO of Astro Ape, one of the first mobile social gaming studios. After Zynga’s pre-IPO acquisition of Astro Ape, he became the Director of Zynga Mobile NY, leading the fastest and most efficient game team within Zynga. We talk about the genesis of Boxed, the lessons he has learned about how to cultivate phenomenal work culture, the effects of the pandemic on consumer purchasing behavior, his journey as an entrepreneur, and more.


Chieh Huang's  podcast is now live here:



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