This Week On The Safari, Buying Low-Tops, Selling High-Tops: StockX’s, Deena Bahri
By TRAUB On May 13, 2020
The Safari is a guided tour around the retail, brand and consumer landscape. Mortimer Singer, Traub CEO, interviews the brightest and most innovative industry leaders who share how they are shaping and evolving the industry in the years to come. This week, Deena Bahri joins The Safari.
Deena Bahri is the Chief Marketing Officer of StockX, the online marketplace that has turned resales of consumer goods into highly valued business by creating a ‘stock market of things.’ Since its creation, Stock X has skyrocketed from being a young startup to a beloved brand for customers who want to buy, sell and discover products they covet. We talk about: the convergence between the contenders and the incumbents, StockX’s concept of the initial product offering (IPO), the cultural marketing team’s method of seeking out collaborations around product creations, storytelling in culturally relevant ways, and more.
Deena Bahri's podcast is now live here:
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