This Week On The Safari, The Luxury Expert: The Author of "Future Luxe: What’s Ahead for the Business of Luxury”, Erwan Rambourg

The Safari is a guided tour around the retail, brand and consumer landscape. Mortimer Singer, Traub CEO, interviews the brightest and most innovative industry leaders who share how they are shaping and evolving the industry in the years to come. This week, Erwan Rambourg joins The Safari. 


" I think fundamentally what youth brings is a certain element of joy and playfulness and this idea to not take yourself too seriously if you are a luxury brand. You are here to entertain, to educate, to surprise and delight.”




Erwan Rambourg has been a top-ranked analyst covering the luxury and sporting goods sectors for fifteen years. After eight years as a Marketing Manager in the luxury industry, notably for LVMH and Richemont, he is now a Managing Director and Global Head of Consumer & Retail equity research. He regularly contributes to the Wall Street Journal, the Financial Times, CNBC, and Bloomberg, and has guest lectured at top universities in the U.S., Europe, and Asia. He is the author of The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun (2014) and of Future Luxe: What's Ahead for the Business of Luxury (2020). We talk about: the growth of the luxury industry post-pandemic, the influence of Asia on luxury brands, the power of storytelling amongst consumers, the function of the future store, and more.


Erwan Rambourg's  podcast is now live here:



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