This Week On The Safari, The Godfather of Beauty: Fekkai and Bastide's, Frédéric Fekkai
By TRAUB On January 07, 2020
The Safari is a guided tour around the retail, brand and consumer landscape. Mortimer Singer, Traub CEO, interviews the brightest and most innovative industry leaders who share how they are shaping and evolving the industry in the years to come. This week, Frédéric Fekkai joins The Safari.
Frédéric Fekkai is the Executive Chairman of Blue Mistral: co-founder of Bastide and founder of his namesake brand Fekkai. His first atelier at Bergdof Goodman served as his launching pad and gave him a platform to showcase his impeccable detail to service, innovative approach to beauty, and eye for luxury. His perspective of seeing beauty through the lens of the customer has continued to help Fekkai push the envelope on the luxury and beauty landscape while staying relevant to the lifestyles of people. We talk about: how he built his namesake brand Fekkai, his approach to sustainability with his clean beauty lines, how the perspective of beauty has changed throughout his career, the millennial generation's approach to beauty, his interest in wellness, and more.
Frédéric Fekkai's podcast is now live here:
Please do spend some time listening and if you like what you hear please like and subscribe.