--- title: "This Week On The Safari, The 'Cereal' Entrepreneur: Magic Spoon's, Gabi Lewis" description: The Safari is a guided tour around the retail, brand and consumer landscape. Mortimer Singer, Traub CEO, interviews the brightest and most innovative industry leaders who share how they are shaping and evolving the industry in the years to come. This week, Gabi Lewis joins The Safari.  image: https://blog.traub.io/hubfs/The%20Safari%20Podcast-1.png --- [![logo-vert-traub (2)](https://blog.traub.io/hs-fs/hubfs/TRAUB_September2019/Image/logo-vert-traub%20(2).png?width=456&height=312&name=logo-vert-traub%20(2).png "logo-vert-traub (2)")](http://traub.io/) - [Who We Are](https://www.traub.io/who-we-are/) - [What We Do](https://www.traub.io/what-we-do/) - [Meet Our Team](https://www.traub.io/our-team/) - [See Our Work](https://www.traub.io/case-studies/) - [Read Our Content](https://www.traub.io/read-our-content/) - [Traub Capital](https://www.traub-capital.com/) # This Week On The Safari, The 'Cereal' Entrepreneur: Magic Spoon's, Gabi Lewis By [TRAUB](https://blog.traub.io/blog/author/traub) On February 25, 2020 [![Share on facebook](https://cdn2.hubspot.net/hub/3275719/hubfs/hs_marketplace_assets/modules/Social_Sharing/81/facebook-color.png?width=24&name=facebook-color.png)](http://www.facebook.com/share.php?u=https://blog.traub.io/blog/the-safari-podcast-gabi-lewis&utm_medium=social&utm_source=facebook) [![Share on linkedin](https://cdn2.hubspot.net/hub/3275719/hubfs/hs_marketplace_assets/modules/Social_Sharing/81/linkedin-color.png?width=24&name=linkedin-color.png)](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.traub.io/blog/the-safari-podcast-gabi-lewis&utm_medium=social&utm_source=linkedin) [![Share on twitter](https://cdn2.hubspot.net/hub/3275719/hubfs/hs_marketplace_assets/modules/Social_Sharing/81/twitter-color.png?width=24&name=twitter-color.png)](https://twitter.com/intent/tweet?original_referer=https://blog.traub.io/blog/the-safari-podcast-gabi-lewis&utm_medium=social&utm_source=twitter&url=https://blog.traub.io/blog/the-safari-podcast-gabi-lewis&utm_medium=social&utm_source=twitter&source=tweetbutton&text=) The Safari is a guided tour around the retail, brand and consumer landscape. Mortimer Singer, Traub CEO, interviews the brightest and most innovative industry leaders who share how they are shaping and evolving the industry in the years to come. This week, Gabi Lewis joins The Safari.    Gabi Lewis is the CEO and Co-Founder of Magic Spoon, the DTC brand upgrading cereals you know and love from your childhood for the modern consumer. Just 10 months into its business, Magic Spoon has reinvented the cereal aisle by masterfully threading the needle between healthy ingredients and colorful, exciting brand marketing. We talk about: the similarities and differences of building EXO vs. Magic Spoon, recipe iterations to create healthier cereal, the evolution of the brand with the consumer, possible strategic alliances with both traditional and non-traditional retailers, and more.   Gabi Lewis' podcast is now live here:   [Spotify](https://open.spotify.com/show/39iJ2gQIJwJavlRUiGnxGz?si=O4o022ZPTPqwFTcN4qajrw) [Apple PodCasts](https://podcasts.apple.com/us/podcast/the-safari/id1477880079?utm_source=hs_email&utm_medium=email&utm_content=2&_hsenc=p2ANqtz-9jcmKnT1sTl0VkGHfu5FSyg4nhkmCD82qi9mTpoGxvW7IOaDKkbfFnsAWqodOcmVqFGMr5WvvuovMSsjzoQ0MwtaBTlg&_hsmi=2)   Please do spend some time listening and if you like what you hear please like and subscribe. ### Subscribe Here! 477 Madison Avenue, 18th Floor New York, NY 10022 (646) 723-2990 [info@traub.io](mailto:info@traub.io) ![TRAUB](https://blog.traub.io/hubfs/TRAUB_September2019/Image/traub-logo.png) - [Who We Are](http://traub.io/who-we-are/) - [What We Do](http://traub.io/what-we-do/) - [Meet Our Team](http://traub.io/our-team/) - [See Our Work](http://traub.io/case-studies/) - [Read Our Content](http://traub.io/read-our-content/) - [Traub Capital](https://www.traub-capital.com/) Traub © 2023