This Week On The Safari, The Wholesale Innovator: NuORDER’s Heath Wells

The Safari is a guided tour around the retail, brand and consumer landscape. Mortimer Singer, Traub CEO, interviews the brightest and most innovative industry leaders who share how they are shaping and evolving the industry in the years to come. This week, Heath Wells joins The Safari. 


Heath Wells is the CEO and co-founder of NuORDER, a digital showroom that is evolving an antiquated wholesale process. With over 500,000 retailers on the platform, NuORDER is only scratching the surface of how it can impact the wholesale space. We talk about: the shift in consumers’ buying incentives, the partnership between retailers and brands, the transition into new points of sales, DTC brands’ retail and wholesale strategies, trade shows, and more!

Heath Wells’ podcast is now live here:



Apple PodCasts


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