--- title: "This Week On The Safari, The CPG CEO: Signature Brands’ Jared Konstanty" description: The Safari is a guided tour around the retail, brand and consumer landscape. Mortimer Singer, Traub CEO, interviews the brightest and most innovative industry leaders who share how they are shaping and evolving the industry in the years to come. This week, Jared Konstanty joins The Safari.  image: https://blog.traub.io/hubfs/The%20Safari%20Podcast-1.png --- [![logo-vert-traub (2)](https://blog.traub.io/hs-fs/hubfs/TRAUB_September2019/Image/logo-vert-traub%20(2).png?width=456&height=312&name=logo-vert-traub%20(2).png "logo-vert-traub (2)")](http://traub.io/) - [Who We Are](https://www.traub.io/who-we-are/) - [What We Do](https://www.traub.io/what-we-do/) - [Meet Our Team](https://www.traub.io/our-team/) - [See Our Work](https://www.traub.io/case-studies/) - [Read Our Content](https://www.traub.io/read-our-content/) - [Traub Capital](https://www.traub-capital.com/) # This Week On The Safari, The CPG CEO: Signature Brands’ Jared Konstanty By [TRAUB](https://blog.traub.io/blog/author/traub) On October 15, 2019 [![Share on facebook](https://cdn2.hubspot.net/hub/3275719/hubfs/hs_marketplace_assets/modules/Social_Sharing/81/facebook-color.png?width=24&name=facebook-color.png)](http://www.facebook.com/share.php?u=https://blog.traub.io/blog/the-safari-podcast-jared-konstanty&utm_medium=social&utm_source=facebook) [![Share on linkedin](https://cdn2.hubspot.net/hub/3275719/hubfs/hs_marketplace_assets/modules/Social_Sharing/81/linkedin-color.png?width=24&name=linkedin-color.png)](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.traub.io/blog/the-safari-podcast-jared-konstanty&utm_medium=social&utm_source=linkedin) [![Share on twitter](https://cdn2.hubspot.net/hub/3275719/hubfs/hs_marketplace_assets/modules/Social_Sharing/81/twitter-color.png?width=24&name=twitter-color.png)](https://twitter.com/intent/tweet?original_referer=https://blog.traub.io/blog/the-safari-podcast-jared-konstanty&utm_medium=social&utm_source=twitter&url=https://blog.traub.io/blog/the-safari-podcast-jared-konstanty&utm_medium=social&utm_source=twitter&source=tweetbutton&text=) The Safari is a guided tour around the retail, brand and consumer landscape. Mortimer Singer, Traub CEO, interviews the brightest and most innovative industry leaders who share how they are shaping and evolving the industry in the years to come. This week, Jared Konstanty joins The Safari.    Jared Konstanty is the CEO of the 140 year old Signature Brands, a business centered on celebrations large and small. Its most current innovation focuses on making the act of decorating simple and compelling for families via some of their notable brands such as Betty Crocker decorating, PAAS and Pumpkin Masters. We talk about: the importance of consumer behavior, the strategies of crafting family memories, how to build a purpose driven company, building consistent brand messages, risk mitigation vs. innovation, and more.    Jared Konstanty's podcast is now live here:   [Spotify](https://open.spotify.com/show/39iJ2gQIJwJavlRUiGnxGz?si=O4o022ZPTPqwFTcN4qajrw) [Apple PodCasts](https://podcasts.apple.com/us/podcast/the-safari/id1477880079?utm_source=hs_email&utm_medium=email&utm_content=2&_hsenc=p2ANqtz-9jcmKnT1sTl0VkGHfu5FSyg4nhkmCD82qi9mTpoGxvW7IOaDKkbfFnsAWqodOcmVqFGMr5WvvuovMSsjzoQ0MwtaBTlg&_hsmi=2)   Please do spend some time listening and if you like what you hear please like and subscribe. ### Subscribe Here! 477 Madison Avenue, 18th Floor New York, NY 10022 (646) 723-2990 [info@traub.io](mailto:info@traub.io) ![TRAUB](https://blog.traub.io/hubfs/TRAUB_September2019/Image/traub-logo.png) - [Who We Are](http://traub.io/who-we-are/) - [What We Do](http://traub.io/what-we-do/) - [Meet Our Team](http://traub.io/our-team/) - [See Our Work](http://traub.io/case-studies/) - [Read Our Content](http://traub.io/read-our-content/) - [Traub Capital](https://www.traub-capital.com/) Traub © 2023