--- title: "This Week On The Safari, The Marketplace: Orchard Mile’s Jennie Baik" description: The Safari is a guided tour around the retail, brand and consumer landscape. Mortimer Singer, Traub CEO, interviews the brightest and most innovative industry leaders who share how they are shaping and evolving the industry in the years to come. This week, Jennie Baik joins The Safari.  image: https://blog.traub.io/hubfs/Traub_RetailSafari_PodcastCover-1.jpg --- [![logo-vert-traub (2)](https://blog.traub.io/hs-fs/hubfs/TRAUB_September2019/Image/logo-vert-traub%20(2).png?width=456&height=312&name=logo-vert-traub%20(2).png "logo-vert-traub (2)")](http://traub.io/) - [Who We Are](https://www.traub.io/who-we-are/) - [What We Do](https://www.traub.io/what-we-do/) - [Meet Our Team](https://www.traub.io/our-team/) - [See Our Work](https://www.traub.io/case-studies/) - [Read Our Content](https://www.traub.io/read-our-content/) - [Traub Capital](https://www.traub-capital.com/) # This Week On The Safari, The Marketplace: Orchard Mile’s Jennie Baik By [TRAUB](https://blog.traub.io/blog/author/traub) On October 01, 2019 [![Share on facebook](https://cdn2.hubspot.net/hub/3275719/hubfs/hs_marketplace_assets/modules/Social_Sharing/81/facebook-color.png?width=24&name=facebook-color.png)](http://www.facebook.com/share.php?u=https://blog.traub.io/blog/the-safari-podcast-jennie-baik&utm_medium=social&utm_source=facebook) [![Share on linkedin](https://cdn2.hubspot.net/hub/3275719/hubfs/hs_marketplace_assets/modules/Social_Sharing/81/linkedin-color.png?width=24&name=linkedin-color.png)](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.traub.io/blog/the-safari-podcast-jennie-baik&utm_medium=social&utm_source=linkedin) [![Share on twitter](https://cdn2.hubspot.net/hub/3275719/hubfs/hs_marketplace_assets/modules/Social_Sharing/81/twitter-color.png?width=24&name=twitter-color.png)](https://twitter.com/intent/tweet?original_referer=https://blog.traub.io/blog/the-safari-podcast-jennie-baik&utm_medium=social&utm_source=twitter&url=https://blog.traub.io/blog/the-safari-podcast-jennie-baik&utm_medium=social&utm_source=twitter&source=tweetbutton&text=) The Safari is a guided tour around the retail, brand and consumer landscape. Mortimer Singer, Traub CEO, interviews the brightest and most innovative industry leaders who share how they are shaping and evolving the industry in the years to come. This week, Jennie Baik joins The Safari.    Jennie Baik is the co-founder and CEO of [Orchard Mile.](https://orchardmile.com/) Few people have as direct a view into how businesses in luxury are doing on line. We talk about: what works on line and what doesn’t, what brands should do to amplify their DTC business, personalization, loyalty, the young luxury consumer, network effects and the future of retail in a “dialogue” world.   Jennie Baik's podcast is now live here: [Spotify](https://open.spotify.com/show/39iJ2gQIJwJavlRUiGnxGz?si=O4o022ZPTPqwFTcN4qajrw) [Apple PodCasts](https://podcasts.apple.com/us/podcast/the-safari/id1477880079?utm_source=hs_email&utm_medium=email&utm_content=2&_hsenc=p2ANqtz-9jcmKnT1sTl0VkGHfu5FSyg4nhkmCD82qi9mTpoGxvW7IOaDKkbfFnsAWqodOcmVqFGMr5WvvuovMSsjzoQ0MwtaBTlg&_hsmi=2)   Please do spend some time listening and if you like what you hear please like and subscribe. ### Subscribe Here! 477 Madison Avenue, 18th Floor New York, NY 10022 (646) 723-2990 [info@traub.io](mailto:info@traub.io) ![TRAUB](https://blog.traub.io/hubfs/TRAUB_September2019/Image/traub-logo.png) - [Who We Are](http://traub.io/who-we-are/) - [What We Do](http://traub.io/what-we-do/) - [Meet Our Team](http://traub.io/our-team/) - [See Our Work](http://traub.io/case-studies/) - [Read Our Content](http://traub.io/read-our-content/) - [Traub Capital](https://www.traub-capital.com/) Traub © 2023