--- title: "This Week On The Safari, The Custom Menswear Creator: Knot Standard's, John Ballay" description: The Safari is a guided tour around the retail, brand and consumer landscape. Mortimer Singer, Traub CEO, interviews the brightest and most innovative industry leaders who share how they are shaping and evolving the industry in the years to come. This week, John Ballay joins The Safari.  image: https://blog.traub.io/hubfs/The%20Safari%20Podcast-1.png --- [![logo-vert-traub (2)](https://blog.traub.io/hs-fs/hubfs/TRAUB_September2019/Image/logo-vert-traub%20(2).png?width=456&height=312&name=logo-vert-traub%20(2).png "logo-vert-traub (2)")](http://traub.io/) - [Who We Are](https://www.traub.io/who-we-are/) - [What We Do](https://www.traub.io/what-we-do/) - [Meet Our Team](https://www.traub.io/our-team/) - [See Our Work](https://www.traub.io/case-studies/) - [Read Our Content](https://www.traub.io/read-our-content/) - [Traub Capital](https://www.traub-capital.com/) # This Week On The Safari, The Custom Menswear Creator: Knot Standard's, John Ballay By [TRAUB](https://blog.traub.io/blog/author/traub) On February 18, 2020 [![Share on facebook](https://cdn2.hubspot.net/hub/3275719/hubfs/hs_marketplace_assets/modules/Social_Sharing/81/facebook-color.png?width=24&name=facebook-color.png)](http://www.facebook.com/share.php?u=https://blog.traub.io/blog/the-safari-podcast-john-ballay&utm_medium=social&utm_source=facebook) [![Share on linkedin](https://cdn2.hubspot.net/hub/3275719/hubfs/hs_marketplace_assets/modules/Social_Sharing/81/linkedin-color.png?width=24&name=linkedin-color.png)](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.traub.io/blog/the-safari-podcast-john-ballay&utm_medium=social&utm_source=linkedin) [![Share on twitter](https://cdn2.hubspot.net/hub/3275719/hubfs/hs_marketplace_assets/modules/Social_Sharing/81/twitter-color.png?width=24&name=twitter-color.png)](https://twitter.com/intent/tweet?original_referer=https://blog.traub.io/blog/the-safari-podcast-john-ballay&utm_medium=social&utm_source=twitter&url=https://blog.traub.io/blog/the-safari-podcast-john-ballay&utm_medium=social&utm_source=twitter&source=tweetbutton&text=) The Safari is a guided tour around the retail, brand and consumer landscape. Mortimer Singer, Traub CEO, interviews the brightest and most innovative industry leaders who share how they are shaping and evolving the industry in the years to come. This week, John Ballay joins The Safari.    John Ballay is the CEO and Co-Founder of Knot Standard, the custom menswear brand known for its tailor made suits. Since it’s conception, Knot Standard’s solution-based brand and strong curation of product has helped it create an impressive global following. We talk about: growing the stickiness of the customer, the influence of hospitality throughout the customer journey, his strategy behind brand partnerships, the brands he admires, and more.    John Ballay's  podcast is now live here:   [Spotify](https://open.spotify.com/show/39iJ2gQIJwJavlRUiGnxGz?si=O4o022ZPTPqwFTcN4qajrw) [Apple PodCasts](https://podcasts.apple.com/us/podcast/the-safari/id1477880079?utm_source=hs_email&utm_medium=email&utm_content=2&_hsenc=p2ANqtz-9jcmKnT1sTl0VkGHfu5FSyg4nhkmCD82qi9mTpoGxvW7IOaDKkbfFnsAWqodOcmVqFGMr5WvvuovMSsjzoQ0MwtaBTlg&_hsmi=2)   Please do spend some time listening and if you like what you hear please like and subscribe. ### Subscribe Here! 477 Madison Avenue, 18th Floor New York, NY 10022 (646) 723-2990 [info@traub.io](mailto:info@traub.io) ![TRAUB](https://blog.traub.io/hubfs/TRAUB_September2019/Image/traub-logo.png) - [Who We Are](http://traub.io/who-we-are/) - [What We Do](http://traub.io/what-we-do/) - [Meet Our Team](http://traub.io/our-team/) - [See Our Work](http://traub.io/case-studies/) - [Read Our Content](http://traub.io/read-our-content/) - [Traub Capital](https://www.traub-capital.com/) Traub © 2023