This Week On The Safari, Luxury Goods Insights: Bernstein’s, Luca Solca

The Safari is a guided tour around the retail, brand and consumer landscape. Mortimer Singer, Traub CEO, interviews the brightest and most innovative industry leaders who share how they are shaping and evolving the industry in the years to come. This week, Luca Solca  joins The Safari. 

“You’re not selling function, you’re selling identification. Luxury good brands are important because people see their values and their ideals reflected into brands. By buying a Gucci t-shirt or a pair of Vuitton sneakers you embody those values.”














Luca Solca is the Senior Research Analyst at Bernstein covering European Luxury Goods. With over 25 years of experience, his research has been consistently recognized by industry organizations as trusted research that cuts through complexity with independent clarity, generating exclusive insights that reframe perspectives and strategies. Earlier in his career, Luca served as the Executive Vice Chairman of a publicly traded, medium-sized fashion and luxury Italian conglomerate. Luca was also a partner at the Boston Consulting Group focusing on the retail and consumer goods sectors. We talk about: his approach to uncovering insights, what’s next for retail and luxury fashion, shifts in the travelling luxury consumer, and more.


Luca Solca's podcast is now live here:



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