This Week On The Safari, The Nomad Travel Brand, Herschel Supply Company, Lyndon Cormack
By TRAUB On March 02, 2023
The Safari is a guided tour around the retail, brand and consumer landscape. Mortimer Singer, Traub Managing Partner, interviews the brightest and most innovative industry leaders who share how they are shaping and evolving the industry in the years to come.
Lyndon Cormack, Co-Founder & Managing Director of Herschel Supply Company
Lyndon along with his brother Jamie founded Herschel Supply in 2009 after identifying a gap in the market for stylish, functional and design-driven bags. Lyndon’s commitment to consistency and unwavering ability to establish long-term brand direction has led to Herschel Supply’s international success and recognition as a leader in the global accessories market.
His love for design spills into his everyday life, with interior design, architecture and fashion design being some of his most passionate hobbies—that is, when he’s not surfing or backcountry snowboarding.
Before founding Herschel Supply, Lyndon spent ten years with Vans, working on developing the company’s Canadian business. He is the proud father of two daughters and resides between his homes in Deep Cove, North Vancouver and Whistler, British Columbia.
Lyndon Cormack's podcast is now live here:
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