This Week On The Safari, The Digital Native CEO: Naadam's, Matt Scanlan

The Safari is a guided tour around the retail, brand and consumer landscape. Mortimer Singer, Traub CEO, interviews the brightest and most innovative industry leaders who share how they are shaping and evolving the industry in the years to come. This week, Matt Scanlan joins The Safari. 

Matt Scanlan is the Founder and CEO of Naadam, a digital native cashmere company that works directly with herders to create high quality and sustainable knitwear. His approach to building brands that are rooted in understanding consumer psychology has made the companies he leads both highly sought-after and exciting. We talk about: the creation of Naadam, his partnership with Thakoon and Arielle Charnas of Something Navy, the importance of forming brands that reflect consumer identities, the process of building loyalty, and more.

Matt Scanlan's podcast is now live here:

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