This Week On The Safari, From Advocacy to Activism: Reach’s, Mike Ribero
By TRAUB On May 04, 2021
The Safari is a guided tour around the retail, brand and consumer landscape. Mortimer Singer, Traub Managing Partner, interviews the brightest and most innovative industry leaders who share how they are shaping and evolving the industry in the years to come. This week, Mike Ribero joins The Safari.
“Today’s consumer won’t settle for a single form of compensation. They are looking for ways to be recognized and to have agency with brands. When you think about the power you can unleash by giving your best customers license to advocate, build, and act on your behalf, the ramifications of that for a brand could be game-changing.”
Mike Ribero has over 35 years of experience in general management, strategy, marketing and business development, having worked as a CEO, COO and CMO across a broad spectrum of consumer and enterprise-based businesses. Mike has unique expertise and experience in several key areas that include the customer relationship, persuasion and engagement, travel, technology, and media and entertainment, and is credited with being one of the pioneers of the modern-day loyalty program. Mike is currently the CEO of Reach, a new marketplace and mobile App that facilitates a true partnership between consumers and their favorite brands. Driven by a reciprocal value exchange, Reach offers consumers control over their personal information and activities in support of their favorite brands, for which they are compensated and receive other benefits. In exchange for that compensation, which is based on the value created, brands gain access to timely and actionable zero-party data, obtained on a fully transparent and compliant basis. We talk about: the current state of consumer loyalty, how consumers and brands can work cooperatively, and more.
Mike Ribero's podcast is now live here:
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