This Week On The Safari, The King of Christmas: Mr.Christmas', Evan Berkley
By TRAUB On December 22, 2020
The Safari is a guided tour around the retail, brand and consumer landscape. Mortimer Singer, Traub CEO, interviews the brightest and most innovative industry leaders who share how they are shaping and evolving the industry in the years to come. This week, Evan Berkley joins The Safari.
"We have license to speak to the nostalgic business because we’ve been around so long we can credibly talk about how these trends have evolved and how this art can be interpreted into different categories. We’ve taken the nostalgic component and tried to carry it through these other collections throughout other seasons.”
Evan Berkley is the CEO of Mr. Christmas, the industry leader in creating, designing and marketing innovative seasonal decorations. For over 85 years, this multi-generational family owned business has been a constant during the holiday season by delighting families with memorable and treasured gifts. We talk about: the nostalgic component of the holiday season, the product iteration process, brand partnerships, psychology of the consumer today, and more.
Evan Berkley's podcast is now live here:
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