This Week On The Safari, The Creator of Shoe Joy, Neely Powell

The Safari is a guided tour around the retail, brand and consumer landscape. Mortimer Singer, Managing Partner, and Kate Doerge, Operating Partner, interview the brightest and most innovative industry leaders who share how they are shaping and evolving the industry in the years to come.

Neely Powell, Founder & CEO of Charleston Shoe Co.

In 1996, Neely Woodson Powell met a cobbler who made fashionable yet comfortable shoes in the small Mexican village of San Miguel de Allende. Impressed with the style and versatility, Neely started selling the hand-sewn shoes alongside her mother’s furniture markets and met her first of many loyal customers. After enrolling in a design program at SCAD and with the production support of the founding family of cobblers, Neely launched Charleston Shoe Co., known for machine washable, hand-crafted, and comfortable shoes. Beginning with her first store in 2010, she effortlessly pivoted from selling shoes from the trunk of her car to having 18 locations and over 300 wholesale accounts around the US today.  
 
In addition to being the owner and founder of Charleston Shoe Co., Neely is a mother, an avid traveler, and very active in the Charleston community. It is her charisma and charm that people are drawn to, and why Charleston Shoes have been embraced by women all over the country.

Neely Powell's podcast is now live here:

Spotify
Apple Podcasts

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