This Week On The Safari, The Future of Children’s Entertainment:’s, Chris M. Williams

The Safari is a guided tour around the retail, brand and consumer landscape. Mortimer Singer, Traub CEO, interviews the brightest and most innovative industry leaders who share how they are shaping and evolving the industry in the years to come. This week, Chris M. Williams joins The Safari. 

"The opportunity is huge.There are these character stars that have audiences as big or bigger than traditional television kids franchises and I wanted to build them the way Disney would build them. I wanted to extend them into all of the areas that kids love. It was the idea to bring kids more of what they love from these brands and do that with consumer products, games, books and more."












Chris M. Williams is the Founder & CEO of, the studio that specializes in entertaining and inspiring kids and families through digital-first content and sparking their imaginations with lifestyle products ranging from toys to toothbrushes. He's dedicated to bringing kids and families more of what they love by turning YouTube stars, characters and formats into global lifestyle franchises through the creation of books, television shows, games, movies, consumer products, live events and much more. We talk about: the future of children’s entertainment, how content translates to consumer products, the importance of being audience centric, what is next for, and more.


Chris M. Williams' podcast is now live here:



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