This Week On The Safari, The New Media Entrepreneur: Suzy's, Matt Britton
By TRAUB On September 22, 2020
The Safari is a guided tour around the retail, brand and consumer landscape. Mortimer Singer, Traub CEO, interviews the brightest and most innovative industry leaders who share how they are shaping and evolving the industry in the years to come. This week, Matt Britton joins The Safari.
"I think consumer insights are more important than ever before because the world is changing so fast and you can never rest on your laurels of what you believe the conventional wisdom is to be true. You constantly need to be asking and assuming nothing.”
Matt Britton is the Founder and CEO of Suzy, a real-time consumer intelligence platform connecting directly to brand audiences. Throughout his career, he has consulted for over half of the Fortune 500 and has had a unique ability to connect the dots between the new consumer culture of today and the business trends of tomorrow. We talk about: how Suzy shapes ideas to resonate with consumers, modernizing the market research industry, strategies to create meaningful insights for consumers, the industry shifts that have occurred, and more.
Matt Britton's podcast is now live here:
Please do spend some time listening and if you like what you hear please like and subscribe.