This Week On The Safari, Digital Native Brands 2015 - 2019: A Discussion with Traub's Kelsey Groome, Daniella Fischel, and Michal Edelman Tepper
By TRAUB On December 31, 2019
The Safari is a guided tour around the retail, brand and consumer landscape. Mortimer Singer, Traub CEO, interviews the brightest and most innovative industry leaders who share how they are shaping and evolving the industry in the years to come. This week, Kelsey Groome, Daniella Fischel, and Michal Edelman Tepper join The Safari.
In the spirit of continuing a TRAUB tradition, this year we revisited our previous US New Davids report for our fourth and final annual study. In this year's study we curated a selection of 350+ digital native brands across five key categories: fashion, accessories, beauty, wellness and home. We talk about: ways in which New Davids are expanding into multiple distribution channels including retail and wholesale, how brands are built today, changes in what consumers look for, favorite brands, and more.
Kelsey Groome, Daniella Fischel, and Michal Edelman Tepper's podcast is now live here:
Please do spend some time listening and if you like what you hear please like and subscribe.