This Week on The Safari: The Veronica Beards

The Safari is a guided tour around the retail, brand and consumer landscape. Mortimer Singer and Kate Doerge interview the brightest and most innovative industry leaders who share how they are shaping and evolving the industry in the years to come.



Two Perspectives, One Vision: Veronica Swanson Beard & Veronica Miele Beard, Founders of Veronica Beard

Veronica Beard was founded by sisters-in-law Veronica Miele Beard and Veronica Swanson Beard in 
2010. What began as a rack of dickey jackets has expanded into a full lifestyle collection for the women 
who make it happen. Their motto: Look good, feel good, do good.
Veronica Miele Beard is from North Caldwell, New Jersey, and hails from the world of finance. She 
worked in sales and trading at multiple investment banks on Wall Street—and did a stint in ad sales at 
Vogue—before becoming a partner and COO at technology hedge fund, Coatue, where she learned to 
take risks and build a business. A mother of five, Veronica loves to travel and take her kids off the grid.
Veronica Swanson Beard grew up on both coasts, in San Francisco, California and Naples, Florida. Her 
career in fashion started at Narciso Rodriguez and Alberta Ferretti, in wholesale, and as a buyer for 
Marissa Collections in Florida. If not a fashion designer, this mother of three would be flipping real estate 
and designing interiors. 


Veronica Beard - Safari


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