--- title: There's Nothing New in this World, it Just Comes Back in Different Forms description: Old tricks in experiential retailing are now being rediscovered by young entrepreneurs image: https://blog.traub.io/hubfs/robin%20report.jpg --- [![logo-vert-traub (2)](https://blog.traub.io/hs-fs/hubfs/TRAUB_September2019/Image/logo-vert-traub%20(2).png?width=456&height=312&name=logo-vert-traub%20(2).png "logo-vert-traub (2)")](http://traub.io/) - [Who We Are](https://www.traub.io/who-we-are/) - [What We Do](https://www.traub.io/what-we-do/) - [Meet Our Team](https://www.traub.io/our-team/) - [See Our Work](https://www.traub.io/case-studies/) - [Read Our Content](https://www.traub.io/read-our-content/) - [Traub Capital](https://www.traub-capital.com/) # There's Nothing New in this World, it Just Comes Back in Different Forms By [Mortimer Singer](https://blog.traub.io/blog/author/mortimer-singer) On January 28, 2019 [![Share on facebook](https://cdn2.hubspot.net/hub/3275719/hubfs/hs_marketplace_assets/modules/Social_Sharing/81/facebook-color.png?width=24&name=facebook-color.png)](http://www.facebook.com/share.php?u=https://blog.traub.io/blog/theres-nothing-new-in-this-world-it-just-comes-back-in-different-forms&utm_medium=social&utm_source=facebook) [![Share on linkedin](https://cdn2.hubspot.net/hub/3275719/hubfs/hs_marketplace_assets/modules/Social_Sharing/81/linkedin-color.png?width=24&name=linkedin-color.png)](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.traub.io/blog/theres-nothing-new-in-this-world-it-just-comes-back-in-different-forms&utm_medium=social&utm_source=linkedin) [![Share on twitter](https://cdn2.hubspot.net/hub/3275719/hubfs/hs_marketplace_assets/modules/Social_Sharing/81/twitter-color.png?width=24&name=twitter-color.png)](https://twitter.com/intent/tweet?original_referer=https://blog.traub.io/blog/theres-nothing-new-in-this-world-it-just-comes-back-in-different-forms&utm_medium=social&utm_source=twitter&url=https://blog.traub.io/blog/theres-nothing-new-in-this-world-it-just-comes-back-in-different-forms&utm_medium=social&utm_source=twitter&source=tweetbutton&text=) Joe Cicio's article in The Robin Report [“Has the DNA of Retailing Been Compromised?”](https://www.therobinreport.com/has-the-dna-of-retailing-been-compromised/) stirred something in me that I haven’t often spoken about other than in an off hand way. ![robin report](https://blog.traub.io/hs-fs/hubfs/robin%20report.jpg?width=343&name=robin%20report.jpg) To hear people today speaking about the need for “experience” in retailing as if it were a new eureka idea, is laughable. Joe’s article reminds us, yes of Marvin, but also of numerous other CEOs who in the 1980s and 1990s used panache and leadership to build their businesses. Reading the papers today you’d think experiential retailing and team building leadership was a Silicon Valley invention. The truth, as Joe puts it so well, is that these are old tricks that were lost and are now being reinvented by young dynamic entrepreneurs who put their customers first. And as for team building and leadership, the merchant princes were the best. They invested in people and spent time developing them personally; they walked stores and knew products and customers intimately. That’s why Alan Questrom could say with intimate knowledge a line I heard him repeat often, “An outstanding employee astounds you.” But to be astounded he likely had to train the team with clear directions and then give them the rope to win alone. So as Geoff Lurie always says “there’s nothing new in this world, it just comes back in different forms” ### Subscribe Here! 477 Madison Avenue, 18th Floor New York, NY 10022 (646) 723-2990 [info@traub.io](mailto:info@traub.io) ![TRAUB](https://blog.traub.io/hubfs/TRAUB_September2019/Image/traub-logo.png) - [Who We Are](http://traub.io/who-we-are/) - [What We Do](http://traub.io/what-we-do/) - [Meet Our Team](http://traub.io/our-team/) - [See Our Work](http://traub.io/case-studies/) - [Read Our Content](http://traub.io/read-our-content/) - [Traub Capital](https://www.traub-capital.com/) Traub © 2023