KATE DOERGE JOINS TRAUB CONSULTING AS OPERATING PARTNER

Kate Doerge

Operating Partner

New York, NY - February 6, 2023 - Traub, the management consulting and business development firm focused on the consumer goods and retail sector, today announced that Kate Doerge has joined the firm as an Operating Partner in New York, focusing on growth strategy and brand optimization. 

Kate is a dynamic business leader, brand strategist and trusted advisor, relentlessly driving organizational transformation and delivering impactful results. Kate champions innovation, winning cultures, and optimizes brand performance to generate value for stakeholders. She is highly regarded for launching, building and revitalizing consumer lifestyle brands for prestige clients including REIT iStar/Safehold, the revitalization of Asbury Park, NJ, Estee Lauder Brands, H&M, Kate Spade, Tag Heuer, and Oscar de la Renta.

"We're delighted to welcome Kate to the Traub family", said Joe Ahearn, Managing Director of Traub Consulting. "Her strategic mind and deep experience are a great complement to our roster of talented executives."

Kate added, "I'm thrilled to join a team of this caliber. Traub has an outstanding reputation in the market and I look forward to bringing my extensive and diverse strategic advisory experience to the team to drive new business development."

Previously, Kate was Senior Vice President, Head of Marketing at iStar, New York, leading iStar’s branding and communications efforts. She launched the firm’s first marketing department to drive awareness, scale the business, increase deal flow and boost the stock price. Kate helped iStar play a central role in the revitalization of Asbury Park, NJ, leading the creation of the “Asbury Park Now” brand campaign, in conjunction with the opening of the Asbury Ocean Club, the first 5-Star residence & hotel which created record-breaking sales, including the first ever $6 million penthouse condominium sold in Asbury Park. Additionally, she launched the firm’s inaugural ESG report, contributing to increased ratings, and was a member of the ESG Advisory Council. Kate also launched the branding/marketing efforts for Safehold, the ground lease REIT managed by iStar.

Before that, Kate was a Partner at Paul Wilmot Communications, a premier consumer and lifestyle public relations firm. During her tenure, she led the firm’s Fashion, Beauty & Wellness, Accessories, Culture & Lifestyle divisions, launching and growing a range of luxury and lifestyle brands.

In 2015, after 6 years as a Board member, Kate was appointed Vice Chair of the Board of Advisors of the Hospital for Special Surgery, the country’s top ranked hospital for orthopedics and rheumatology. She currently sits on the HSS board and Pediatric Council and Raising Awareness sub-committee as well as the Development Committee. For the past 16 years, Kate has Co-Chaired HSS’s largest and most successful fundraiser for the Pediatric Pavilion, raising more than $25 million to date.

Kate's most recent philanthropic endeavor is the launch of Penny's Flight Foundation in honor of her daughter Penny Doerge, who recently passed from Neurofibromatosis (NF). Kate also serves on the board of Glam4Good, a non-profit & empowerment platform that creates social impact through beauty & style, the Glen Cove Girls and Boys Club and the Greenvale School. 

Kate graduated with Honors from Hamilton College in both Communications and Art History. She lives in Glen Cove, NY with her husband, Chad and sons, Henry and Frankie.

ABOUT TRAUB:

Traub is a global interim management, optimization, and new business development firm focused on the consumer & retail industries. It is comprised of talented, internationally renowned, industry experts that customize advisory services to assist executives in executing their business initiatives. To learn more about Traub, visit www.traub.io.