Launching This Week: The Traub Webinar Series

Dear Friends and Colleagues,

We are pleased to invite you to join Traub for our new webinar series offering expert advice, proprietary consumer research, and practical guidance to inspire business leaders in the consumer goods and services industries during these unprecedented times.

Our first two webinars will be launched this week, on Wednesday, April 15th, and Thursday, April 16th, from 12 -1 pm ET. RSVP links and details for each are below.



Wednesday, April 15, 2020, 12-1 pm

Quick Response Leadership: Tactics For The Current Environment featuring Geoff Lurie, Traub President and COO. Geoff is a business optimization and turnaround leader in the consumer and retail industries.

Live Zoom discussion and Q&A
RSVP here for a confirmation link

Thursday, April 16, 2020, 12-1pm

Our second program, Analyzing The Quarantined Consumer, features two segments. The first segment will be led by Kelsey Groome, Traub's Senior Managing Director and Jenna Menking, Crosswalk's Founder. The second segment will be led by Erica Kasel, Traub's Managing Director and Malinda Sanna, Spark Ideas' Founder.


Segment One: The Quarantined Consumer: Analysis and recommendations from our Traub and Crosswalk study on shifts in consumer shopping journeys, product categories and media consumption from over 5 million social media data points.

Segment Two: Luxury Gets Personal: Recommendations and insights from a recent Traub x Spark Ideas study of affluent women on current attitudes on spending, brand outreach and the future with a focus on fashion and beauty.

Live discussion and Q&A
RSVP here for a confirmation link