---
title: "Exploring The Path Forward: Beauty"
description: Traub and Crosswalk’s Consumer Report for analysis of the content and commerce trends of 23.6M current DTC beauty consumers.
image: https://blog.traub.io/hubfs/Screen%20Shot%202020-08-31%20at%2012.02.49%20PM.png
---

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# Exploring The Path Forward: Beauty

## Beauty Industry Insights from 23.6M Current DTC Beauty Consumers

![Screen Shot 2020-08-31 at 12.02.49 PM](https://blog.traub.io/hubfs/Screen%20Shot%202020-08-31%20at%2012.02.49%20PM.png "Screen Shot 2020-08-31 at 12.02.49 PM")

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In this Beauty Industry Insights Report, Traub and Crosswalk Labs studied **23.6M current DTC beauty consumers** to understand the current beauty consumer from a demographic, psychographic, digital content consumption and purchasing standpoint to help understand current market opportunities. This Beauty Industry Insights Report addresses the following questions and includes thorough analysis of the topics outlined below: 

1.How can we integrate insights from online consumer behavior into the brand voice beyond digital and social media?

2.How can brands adjust to the new direct to consumer landscape and overcome the need to discount?

3.How can brands message the COVID-19 safety measures they are taking and corporate social responsibility initiatives to optimize sales revenue?

Reports include a one-to-one Traub Advisory consultation to integrate insights into brand strategies and:

- Demographic breakdown of the two consumer groups below:
- Location, language, and occupation of the highlighted consumer groups
- Types of content that are most engaging to Accessible Luxury and Luxury Consumers
- Search behavior in the months of July and August 2020
- Social media consumption and the breakdown of the most important social media channels for each consumer group
- The activity and utilization of media sites
- Mobile, desktop, and tablet device usage
- A step-by-step look at each consumer group’s digital shopping journey
- Beauty category spend by product
- Influences on consumers' actions and key purchasing factors
- Detailed breakdown of consumers’ wallet share
- Most used loyalty programs and most shopped stores

 

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