Visions Into the FUTURE
CallisonRTKL recently conducted in-depth interviews with 25 business leaders around the world, from luxury jewelers in New Jersey to creative types in Beijing. Together with Traub, CallisonRTKL articulated how the insights from the study fit into pre and post COVID attitudes across retail, urban spaces, architecture and digital. This project uses the research and deep industry expertise of both companies and their clients to provide guidance for strategic planning in a new business landscape.
Key themes that bubbled up in our conversations:
- Accelerated digital engagement raises customer standards for service and transparency
- A shift from global to local, from monolithic to diverse, from centralized to distributed
- Many changes brands need to make are not new – but are coming to a head now because of rapidly shifting customer expectations due to the crisis